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Pipeline Kit · by Outbound Lab

Stop staring at a blank email. Start filling your pipeline.

A done-for-you outreach and sales swipe library for freelancers and agencies, written for the niche you sell to. 160+ ready-to-send emails, DMs, call scripts, and follow-ups, from the first cold message to the referral ask.

160+swipes per niche
5niche packs
20AI rewrite prompts
$29starting price
01 · Pick your niche

Written for the people you actually sell to.

You get only the pack for your niche, so nothing is generic or watered down. Selling to more than one? Grab All Niches.

Selected: Shopify / DTC brands. Your Single Niche checkout below updates to match.

02 · What's inside every pack

The whole pipeline, not just the cold email.

Every pack covers each stage of the deal: first touch, follow-up, discovery call, close, onboarding, and renewal.

40

Cold openers

25 emails plus 15 LinkedIn, Instagram, and X DMs, built on real triggers and pain points in your niche.

25

Follow-ups

A complete Day 3 / Day 7 / Day 14 / Breakup sequence, so prospects who go quiet still hear from you.

8

Discovery call scripts

Agenda, a niche question bank, qualifying, and replies to the six objections you'll hear most.

15

Proposal & close swipes

Sending the proposal, presenting price, "too expensive," "let me think about it," and the referral ask.

12

Onboarding swipes

Win email, access checklist, kickoff agenda, and expectations, so new clients feel confident from day one.

10

Retention & expansion

Check-ins, upsells, testimonial and case-study requests, renewals, and win-backs.

50

Subject lines & hooks

Niche-specific first lines that earn the second line.

20

AI rewrite prompts

Turn any swipe into your voice, your offer, or a sub-niche in seconds.

1

Start Here map

One page that tells you which file to open at each stage of the deal.

  pipeline-kit-shopify-dtc / 01-cold-outreach.md
### 2. Observed pain + quick win
Subject: Quick observation on [Company]

Hi [First name],

I was looking at [Company] this morning and noticed [specific observation].
Most Shopify and DTC brands I talk to are dealing with paid acquisition costs
creeping up while repeat purchase rate stays flat, and that's usually where it
shows up first.

I made a 5-minute Loom teardown of your post-purchase flow. No pitch attached.
If it's useful, great.

Want me to send it?

[Your name]

When to use: when you've actually reviewed their site, profile, or funnel.
03 · Why it works

Copy that sounds like an operator, not a template.

Written for one niche

The pains, metrics, and proof match what your buyers actually talk about, like repeat purchase rate, missed calls, show rate, trial-to-paid, and sponsor rates.

Professional, not spammy

No fake urgency, no "hope this finds you well," no hype.

Fill in the brackets and send

Every customizable field is marked [like this], and maps cleanly to merge tags.

Covers the whole pipeline

Most swipe files stop at the cold email. This one goes all the way to the renewal.

04 · Pricing

One payment. Instant download.

Plain Markdown files in a ZIP. They open in Notion, Google Docs, Obsidian, or any text editor.

Single Niche
$29one-time

One niche pack of your choice. Perfect if you sell to one kind of client.

  • 1 niche pack (160+ swipes)
  • Start Here map + 20 AI prompts
  • Instant download (Markdown)
  • Other 4 niche packs
  • Notion pipeline OS
Get Shopify / DTC · $29

Secure checkout via Stripe

All Niches + OS
$69one-time

Everything, plus a Notion pipeline OS to track every prospect from first touch to renewal.

  • All 5 niche packs (800+ swipes)
  • Notion Pipeline OS: pipeline tracker, weekly cadence, reply & objection log, swipe tests, scoreboard
  • Start Here map + 20 AI prompts
  • Instant download (Markdown + Notion import)
Get All + OS · $69

Secure checkout via Stripe

14D
14-day guarantee. If you didn't send a single swipe, reply to your receipt email within 14 days and we'll refund you. After you've used the copy, sales are final.
05 · FAQ

Questions, answered.

Who is this for?

Freelancers, consultants, and small agencies who sell a service to one of the five niches and want to land more clients without writing every message from scratch.

I'm just starting out and don't have results yet. Will this work?

Yes. Every swipe that mentions a result marks it as a [bracket] for your own number. If you don't have numbers yet, the pack includes pilot-offer and free-teardown swipes, and an AI prompt that rewrites any swipe to build credibility through your process instead of past results.

What format are the files in?

Plain Markdown (.md) files in a ZIP. They open in Notion, Google Docs, Obsidian, VS Code, or any text editor, and you can copy and paste them straight into Gmail, LinkedIn, or your CRM.

Can I use these with cold email tools like Instantly, Apollo, or Lemlist?

Yes. The [bracket] fields map easily to merge tags. Personalize the first line for the best results.

Is this legal to send?

The swipes are designed for respectful, one-to-one B2B outreach. You're responsible for following the email and privacy laws that apply to you (CAN-SPAM, GDPR, CASL, etc.), including offering an opt-out and honoring it.

Can I use AI to customize them?

That's what the 20 included prompts are for. They cover tone, offer, sub-niche, channel, A/B variants, and full sequences.

My niche isn't listed. Which pack should I buy?

Pick the closest match and use AI prompt #10 ("Adapt to a sub-niche"). For example, a real estate agent service usually fits Local Services, and a B2B consultant fits Coaches & Consultants.

Can I share or resell the files?

Your license covers use in your own business, including your team. Reselling or redistributing the files isn't allowed.

What's your refund policy?

14-day guarantee: if you didn't send a single swipe, email us and we'll refund. After you've used the copy, sales are final.

Get Pipeline Kit

Send your first swipe today.

Pick your niche, download in seconds, and have a cold email out before lunch.

Choose my niche →